Project Index
SafePlay Re-branding
The Juice Doctor Web design
Cresco Holdings Re-branding
Buglife Poster advertising 
BCB Warehouse Web design & build
H.T. Whitewoods Web design & build
The Bridal Outlet Web design & build
Kdesign Group E-mail marketing
Pro-Active NL Annual report
KallKwik (Woolwich) Window display
Charlton Triangle Newsletter
Kanvas Art Web design & build
David Lloyd Newsletter
Westmeria HC Brochure
University of Leeds Wayfinding system
Freelance Business Web design & build
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SafePlay
Brief:
To re-brand SafePlay, a London based playground company specialising in inspection & maintenance, safety surface repairs, and equipment refurbishment. The aim was to appeal to a broader client base, enabling them to gain more public and private sector contracts.
Deliverables:
Whilst they wanted to keep their name, a completely new look and feel was required to distance the company from their former brand.
A new logo, website, stationery and supporting items, vehicle livery, and work clothing were created. The website is yet to be implemented.
Juice Doctor
Brief:
Create an interactive B2C website to encourage visitor loyalty and immerse the consumer in the Juice Doctor brand, creating greater awareness of their new product.
Deliverables:
A new website that highlights the benefits of the Juice Doctor drink and encourages consumer buy-in, whilst keeping in line with the scientific, light hearted brand already developed.
Supporting items were developed to encourage interaction with the site such as the 'Urinicator' - a fun way to gauge your hydration levels.
Cresco Holdings
Brief:
Create a new brand from 3 previous companies, amalgamating the existing distinct services and ideals. The companies dealt with construction machine hire, property maintenance, and property development & rental.
Deliverables:
The branding of an umbrella company named 'Cresco' with plant hire, property, and contract branches.
The new company name, logo, stationery and supporting items, vehicle livery, work clothing, plant hire brochure and website were created.
Cresco (Latin) - to grow, increase, expand, spring forth.
Buglife
Brief:
Launch Buglife as the champion of endangered British invertebrates by informing the public of their extraordinary importance in keeping us, and every other species, alive.
Deliverables:
4 posters designed to confuse, engage, and deliver the truth about the importance of bugs, building support for the Buglife charity.
Download the posters in PDF format (728.6 KB)
- Yellow Pencil winner, D&AD Student Awards 2005
BCB Warehouse
Brief:
Re-launch online presence of BCB Warehouse, a budget furniture and flooring specialist, to provide a more appropriate, visually stimulating brand experience for the target market.
Deliverables:
Static brochure website showcasing the company's history, products, services, and current special offers. Downloadable documents were also included to aid the measuring of rooms and choice of product.
H.T. Whitewood & Sons
Brief:
Re-create the website of H.T. Whitewood & Sons, a furniture retail and wholesale outlet. Replace the unstable existing ASP based site with a new, standards compliant PHP site that is editable by the client via a simple Content Management System.
Deliverables:
A stable, content managed brochure website that conforms to World Wide Web Consortium (W3C) standards and Web Content Accessibility Guidelines (WCAG).
The Bridal Outlet
Brief:
Establish a web presence for an emerging bridal-wear business to highlight the range of goods and services they offer, such as bridal dresses, prom-wear, accessories, advice and fitting.
Deliverables:
A simple, stylish website outlining company services, background and recent news, displaying a limited selection of stock to encourage target market to visit the outlet.
Kdesign Group
Brief:
Christmas e-marketing to encourage existing clients to get back in contact when further print, design or marketing work is needed and to encourage prospective clients to ask what kdesign had to offer.
Deliverables:
An animated festive e-mail combining the Christmas story of discovery with why you should (re)discover kdesign.
Pro-Active North London
Brief:
Create an easy to use Annual Report and supporting articles adhering to existing brand guidelines to distribute to the company employees, shareholders and other interested parties.
Deliverables:
A5 and A4 reports targeting different activities within the business accompanied by supporting literature. All items follow the strict guidelines from the company yet manage to visually stand out when put against various ephemera from the company.
KallKwik Design + Print (Woolwich)
Brief:
Design new window graphics and Point of Purchase (PoP) displays advertising the wide range of services KallKwik offers to encourage passer-by pedestrians to become drop-in clients.
Deliverables:
Window display highlighting the services that KallKwik offer as it products, allowing Point of Purchase (PoP) and internal displays to still be visible through the windows, with new supporting PoP displays.
Chartlon Triangle
Brief:
Design and introduce a monthly newsletter from the housing company to it's tenants outlining recent and upcoming events and initiatives.
Deliverables:
A5 Newsletter to be distributed among Chartlon Triangle housing developments.
Kanvas Art
Brief:
Website to promote canvas printing and artworking services, raising awareness of the service.
Deliverables:
Branded website with showcase image gallery and pricing details. A guide on submitting artwork was also provided for those who were unsure. Supporting printed matter was produced advertising the service.
David Lloyd Leisure
Brief:
Introduce new monthly newsletter to create an additional point of contact to members and prospective members.
Deliverables:
A4 newsletter named The Fitness Phenomenon. Designed to inform DLL users of offers, programmes, services and events, encouraging customer loyalty.
Westmeria Healthcare
Brief:
Design new product and services catalogue to compliment existing range of marketing materials.
Deliverables:
A5 folder with inserts to allow easy mix and matching of content tailored to different clients.
Luxury faux leather and standard polypropylene versions created to target different sectors.
The University of Leeds
Brief:
Improve the campus signage to allow for better student navigation to main areas of the university.
Deliverables:
Branded wayfinding system utilising 'info pods' as a main point of contact with supplementary signage and literature.
My Freelance Business - design-is.co.uk
Brief:
Create a business and consumer-facing site to advertise and explain my freelance business services.
Deliverables:
Modern style website conforming to web standards explaining and displaying the products and solutions I provide.